Hello, my name is Tyra!

About 99% of the projects I mentioned here were completed before GPT hit mainstream. Majority of the articles here have been created by myself or writers who I vetted, hired, and trained during my time at Writrly.

The only project so far that I’ve worked on that included AI-generated content would be Unblend. Working with AI is basically like working with an already-trained writer in that it has a pretty good understanding of what you want, given that your prompts are specific enough.

AI does the “boring” parts of content creation. In a standard piece of content, for instance, not all of the information is new or revolutionary. I use AI to create a foundation of common understanding between myself and the user: writing the introduction, establishing definitions, setting the context.

It frees up resources so that I can focus on what actually makes content valuable: talking to human subject matter experts and introducing nuanced, actionable, and unique perspectives into the content.

My experience of content and design has always been in the greater context of revenue and building authority and trust.

In my experience as a founder, I’ve had to ideate, execute, measure, and iterate on tight resources. We didn’t have funding; Writrly was completely bootstrapped and Consecrea was set up because of Writrly’s revenue.

Understanding where and when to scale was really important in keeping both businesses afloat.

I have always been involved in every touchpoint in the customer’s journey - vetting them as leads, creating automatic email sequences to “warm them up”, getting on calls to understand what they were looking for, creating sample articles to convert them.

As the founder, the “final say” pretty much depended on me. I felt that I had an unending amount of blindspots because I didn’t have project owners dedicated to product, development, or customer service. That meant not really having access to actionable, experienced feedback that could improve what I was doing.

Instead, I’ve had to learn those things from scratch and test things. And that’s not to say that I don’t value independent learning, but having access to an experienced team can really push a project from good to great.

I wanna fill in the gaps in my understanding and experience cross-functional collaboration in the same setting, but with actual experts, not me in another hat.

When people ask me which industry I specialize in, I say that I specialize in good writing.

Cheesy, right? But it does reflect my experience as a full-stack content marketer:

• I’ve written reviews for Masterclass courses, stepping in the shoes of someone who might enjoy those topics
• I’ve written highly-technical articles for doctors and derms, without a medical degree

To me specialization is all about making sure you embody what the end-user wants: knowing their language, speaking their jargon, understanding the stories they tell themselves and each other.

And that is transferable in any industry.